Entirely Food


Tuesday February 26 2019

Women in the Food Industry WIFI launches in London

Women in the Food Industry is providing a platform for thought leadership and relationship building for women working in Britains food, drink and hospitality industry ahead of International Womens

Women in the Food Industry WIFI launches in London

The inaugural ‘Women in the Food Industry’ events will bring together a diverse mix of female food and drink leaders and entrepreneurs to discuss the issues impacting women working in food-related careers in the United Kingdom.


Mecca Ibrahim and Janie Ash are the co-founders in this pioneering new initiative, ‘Women in the Food Industry’.


A series of events, in London and Edinburgh are taking place in the run up to International Women’s Day on 8th March with further events planned for later in the year, specifically in Lancashire and the North West.


Women in the Food Industry’ is supported by major female influencers in the food world, including Asma Khan, first British chef on Netflix’s award-winning Chef’s Table, Michelin starred chef Frances Atkins, MasterChef winner, Jane Devonshire, Executive Chef of the Allbright Collective, Roux Scholarship Finalist and Great British Menu Entrant, Sabrina Gidda and Great British Menu judge and Saturday Kitchen host, Andi Oliver.

Previously Head of Social Media & Marketing at Great British Chefs, Mecca has an impeccable food marketing reputation. She heads up Mex Marketing, a social media and marketing consultancy and food events platform, Nom, Nom, Nom.

Ash’s journey to becoming one of North West’s leading female entrepreneurs has been colourful and varied, heading up a number of creative and marketing agencies – all the time building her reputation as a brand strategist with expertise in hospitality. She is Managing Director at Better with Jam and an Entrepreneur-in-Residence at Lancaster University.


The two women speak with one voice; “Our shared mantra is we believe none of us is stronger than all of us and together, anything is possible. We are a new kind of creative and marketing partnership made up of the best women we know and brought together by friendship and a love of food. We’re passionate about the narrative powers of food. We champion all women in the food industry and our heartfelt desire is to build a nurturing community and encourage women to help women.”


Women in the Food Industry is open to anyone working in the food, drink and hospitality industry or anyone with an interest in the subject.

Details at https://www.womeninthefoodindustry.com/

Book your tickets now at www.eventbrite.com/o/women-in-the-food-industry-18825516578

To find out more, contact Janie Ash at Better with Jam: janie@betterwithjam.com


"Ive been wanting to be part of the excellent work these fabulous women have been doing for a while and weve managed make it all work out! Come see us!"
Andi Oliver

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