Entirely Food

LANCASHIRE FOOD NEWS


Crunch Match! England Fans Set To Score With Stress-Relieving World Cup Sweets


The sweets, created by national confectionery expert Andy Baxendale, are packed with ingredients such as chamomile, herbal extracts and lemon balm which will help to relax football fans



Crunch Match! England Fans Set To Score With Stress-Relieving World Cup Sweets

Stress-relieving boiled sweets have been launched to help long-suffering England fans cope with the anxiety of following their team at this summer’s World Cup in Russia.

And the new creations are just like an England World Cup campaign, with the sugar coated pre-match version alongside its bitter /sour tasting counterpart.

Known throughout the industry as The Sweet Consultant, Andy Baxendale has 23 years’ experience in the confectionery business and is a former product development manager for Chewits with a Master’s of Science in Advanced Food Manufacture.

Recently he has been one of the stars of the hit BBC 2 confectionery show The Sweet Makers.

He said: “I’ve been supporting England for a long time and, as all England fans know, games can get very stressful and there is a massive feeling of disappointment when the team under achieves.

“I hope this year might be different but I wanted to make something that would help fans cope by eating them if it is just the same old story and things go wrong.

"I wanted to make something that would help fans cope by eating them if it is just the same old story and things go wrong."
Andy Baxendale



“Lemon balm extracts have been found to help in reducing stress and anxiety by boosting levels of Gamma-Aminobutyric Acid GABA, which acts to calm your central nervous system. 

“Chamomile is one of the most ancient medicinal herbs known to mankind and is known to reduce anxiety and bananas are high in potassium, which aids in the regulation of blood pressure.

“The bitter centre of the sweet contains lemons, as Vitamin C helps to regulate cortisol and prevent blood pressure from spiking in response to stressful situations.”

Andy is a respected national consultant in every aspect of confectionery production, with extensive knowledge of regulation and legislation in the industry, advising companies on everything from recipes to staff training and enhanced production techniques.

He is currently working to set up a National Academy of sweets to teach a new generation the art of confectionery production and development.

Anyone wanting to buy the sweets can contact Andy on 07786 624681, email andy@thesweetconsultant.co.uk  or through his website

www.thesweetconsultant.co.uk




DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.





Get The Entirely Weekly Brief In Your Inbox



RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST





































Get The Entirely Weekly Brief In Your Inbox